I am a creative focused on luxury visual storytelling, crafting narratives that shape how brands are seen, felt, and remembered.

My practice spans art direction, design, photography, content creation, and visual research, allowing me to build cohesive brand worlds across every touchpoint. I believe luxury is created through clarity, precision, and intention, where every detail serves a purpose and every visual choice strengthens the story.

With over six years of experience, my career has evolved from graphic design into creative storytelling and brand strategy.

While at CAPRI (Versace, Jimmy Choo and Michael Kors), I continued to build a foundation in design. But then my role was expanded to co-lead employer branding initiatives supporting Global Talent Acquisition and Diversity & Inclusion. There, I developed expertise in content creation, recruitment marketing, campaign development, and brand storytelling, while continuing to design a wide range of creative assets across digital, print, and social channels. This blend of strategic thinking and visual execution has shaped the way I approach every creative challenge.

My expertise lies in elevating luxury brand experiences through thoughtful design, strategic thinking, and culturally informed storytelling. Shaped by a diverse upbringing, I approach every project with a fresh perspective, creating original ideas that are intentional, relevant, and emotionally resonant.